Context

Legendary British Driver Russ Swift

On November 27, 2022, legendary drift icon and Guinness World Record holder Russ Swift returned to Hanoi after a 6-year absence, bringing a special extreme car stunt show to the My Dinh National Stadium. The Subaru Russ Swift Stunt Show 2022 attracted hundreds of delighted spectators with the top-notch performances of Russ Swift, renowned for his drifting and dangerous car stunts. This was a special occasion for Subaru to bring its advanced automotive technologies such as Symmetrical All-Wheel Drive (S-AWD), EyeSight Technology, Boxer Engine, and Subaru Global Platform (SGP) closer to customers in Vietnam.

Message

The main message of the Subaru Russ Swift Stunt Show 2022 event was: "Discover advanced technology, feel the power and safety of Subaru through extreme stunt performances."

A drift performance by Russ Swift

This message not only conveyed the excellence of Russ Swift's performance but also affirmed Subaru's superior technologies, especially its powerful and safe handling with Symmetrical All-Wheel Drive (S-AWD), EyeSight Technology, and the Boxer Engine.

Objectives

• Build a strong brand image for Subaru through the impressive extreme performances of Russ Swift, thereby increasing awareness of Subaru vehicles and the company's advanced technology.
• Affirm Subaru's superior safety and technology with features such as Symmetrical All-Wheel Drive (S-AWD), EyeSight Technology, Boxer Engine, and Subaru Global Platform (SGP).
• Enhance interaction with customers by allowing attendees to directly drive Subaru models, thereby helping customers experience Subaru's unique technology and driving feel.

Event Implementation

Sen Media implemented a comprehensive communication strategy and worked closely with Subaru Vietnam to ensure the success of the event:

• Communication Strategy Consulting: Sen Media developed a strong communication strategy, emphasizing the excellence of legendary driver Russ Swift and Subaru's breakthrough technologies, helping the event attract public and media attention.
• Monitoring Communication Activities: Sen Media monitored the entire communication process, ensuring the event was promoted at the right time and with the correct message. Ensured PR articles and event information were widely published on mainstream media platforms and social networks.
• Issuing Press Releases: Sen Media issued detailed press releases, introducing legendary driver Russ Swift, the extreme car stunts, and Subaru's advanced technologies.
• Maintaining Media Relations: Sen Media maintained close relationships with media agencies, ensuring the event was consistently covered and received attention from reporters.

Results

Sen Media's communication strategy yielded impressive results for the Subaru Russ Swift Stunt Show 2022 event:

• 90 PR Articles: Articles were published on major media channels, helping the event and information about Subaru reach a wide audience and the media.
• 30 Social Media Posts: The posts attracted strong attention from the online community, creating positive interaction and enhancing Subaru's presence on social platforms.
• 510 Million Reach: The event achieved over 510 million impressions from PR articles and social media posts, bringing Subaru closer to millions of potential customers.
• 5,000 Interactions: Over 5,000 interactions from followers and attendees, demonstrating public interest and satisfaction with the event and Subaru's products.

Learn more about us at:

• Website: http://senmedia.com.vn/
• LinkedIn: https://www.linkedin.com/company/sen-media/
• Hotline: (+84) 983162088