[Sen Media x Toyota Viet Nam] Sen Media joins Toyota Vios Promotion Campaign – Spreading the message “Peace of Mind & Driving Comfort”

Background

Vietnam’s automotive market is becoming increasingly dynamic, offering a wide range of choices for consumers. Amidst this landscape, Toyota Vios remains a popular sedan thanks to its reliability, fuel efficiency, and suitability for daily commuting for families, individuals, and businesses. To express gratitude to customers and boost competitiveness, the nationwide Toyota Vios promotion campaign was launched from September to October, providing practical and valuable incentives.

Campaign Objectives

• Enhance Toyota Vios’s brand recognition, associated with the message “drive with peace of mind, travel with comfort.”
   
• Amplify communication about the promotion campaign, attracting new customers and retaining existing ones.
   
• Build strong trust through positive messaging, with no negative information recorded in the press or on social media.
   
• Showcase Sen Media’s expertise in integrated communications, from strategic consulting and content creation to media relations management.

Campaign Execution

• Content Production: Developed a series of articles, visuals, and social media posts highlighting attractive offers for Toyota Vios buyers, emphasizing real customer benefits.
   
• Press Release Distribution: Drafted and distributed press releases about the promotion to media outlets, ensuring widespread and accurate dissemination.
   
• Media Relations Management: Maintained strong connections with the press, monitored feedback, and proactively managed information to keep the brand image positive.

Communication Impact

• 25 PR articles featured in online newspapers, industry magazines, and local media.
   
• 10 social media posts, generating lively engagement and discussion.
   
• Over 160,000 total impressions, raising awareness of the promotion and Toyota Vios’s image.
   
• 1,100 positive interactions from the community, including comments, shares, and feedback.
   
• No negative information related to the campaign recorded on press or social media.

The Toyota Vios promotion campaign not only delivered tangible benefits to customers but also reinforced Sen Media’s role in spreading positive messages and establishing Toyota Vios as a trustworthy, peace-of-mind choice in the market.