Every organization is vulnerable to crises.
No business can claim its business would never be put at risk. “Risk” is an indispensable factor in normal life in general and in each professional sphere in particular which is more often than not difficult to recognize. If you don’t prepare, you will incur more damage.
In such a dynamically digitalized period, PR strategies are an indispensable part to the strong and highly competitive development of enterprises.
A business that fails to keep up with a variety of trends during its time will be considered underdeveloped and out of date which may observe its own death sooner or later.
Public relations shall include an organization and/or individual gaining exposure to the mass audience using topics of public interest and news items that do not require direct payment. This can only be well-accomplished with a deep understanding of the interests and concerns of each of the company's many stakeholders. A PR professional, therefore, is required to have a thorough insight into how to effectively address those concerns using the most powerful tool of the public relations trade which is publicity.
As regards the PR strategy service of Sen media, we proactively build a public relations action plan designed to influence traditional media, journalists, social media groups, bloggers and digital media. Following are the main items of our PR strategy service:
100 custom press pitches/month
100 custom publication pitches/month (guest post/article outreach)
Custom strategy development
Build custom media lists
Work together to implement research methods
Write email pitches
Execute media outreach
Guidance on social PR distribution of news
Create and execute your media outreach strategy
Social media content creation based on PR and media coverage
PR and Social PR optimization and recommendations
Monthly reporting
Have you ever asked yourself this question: “Do I have the right know-how and production capabilities to consistently create valuable content to the public, commensurate with our expectations?”
Positive public relations tells customers that you are a company they can trust and have confidence in so as for both parties to enjoy prosperous long-term relationship.
The term “public relations” can be approached in two directions, either in a positive or a negative way. Sometimes, people seem to be far more attracted to bad news than good news. However, as a professional agency, we contend that original public relations has no room for negative and fake information. Especially for a company wishing to boost its reputation, positive public relations development is of utmost concern.
The Princeton Review has noted that: “A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation”. Pursuant to this, Sen media helps optimize your PR pitch and incorporate digital PR tactics including SEO, social and mobile. We are available for virtual consulting, weekly or monthly mentoring, on-site PR consulting and may even educate your current public relations team, turning them into knowledgeable, digital-savvy PR practitioners with executable experience. Schedule a meeting with us today and Sen media will build up a strong online PR strategy for your business.
Social media crisis could be something that occurs offline and then brought to social media channels, or it is originated in social media channels and then spread.
Whatever happens, it is obvious that news and information travel much faster than anyone might think of, and so does its adverse influence. Organizations thus need to track issues and potential crises regularly and respond right away when something bad happens. This is why we have the whole process of social media crisis management which comes hand in hand with crisis prevention.
There are two possible alternatives. The first alternative is no crisis prevention or an existing crisis prevention not good enough. At this point, crisis management must be a very complex job requiring the handling of a team with high levels of expertise in the area. The second alternative occurs when crisis prevention is "near-perfect" already. If this step is well done, crisis management should not serve as a burden. However, this does not mean that crisis control and supervision could disappear while a minor crisis may develop unpredictably. In other words, we cannot be neglectful in the face of any crisis. Risk management when risk prevention is well done both creates smoothness in the business operation at the time and forms a solid defense for the upcoming future.
All things considered, Sen media is dedicated to helping you pull your business out of a crisis or controversy in a positive light at any time. We work diligently to put your message before the narrative to restore confidence in your brand and get back your normal working procedure.