Sen Media issues press release for the ‘Small Knowledge, Big Safety’ project – Spreading first aid skills

With a mission to raise public awareness on safety and emergency response, the “Small Knowledge, Big Safety” Basic First Aid Skills Project, initiated by Ford Vietnam in collaboration with Dr. Ngo Duc Hung (Bach Mai Hospital), officially launched in December 2024. Sen Media is proud to lead press release distribution, strategic consulting, and integrated communications for this meaningful campaign.

Background
Recognizing that many accident victims could be saved with timely and correct first aid, the project aims to popularize essential first aid knowledge through a series of 18 short videos, illustrated flashcards, and creative media activities. This initiative is part of Ford Vietnam’s long-standing Driving Skills for Life (DSFL) program, reinforcing its commitment to traffic safety and social responsibility.

Project Objectives

• Promote the message “Small Knowledge, Big Safety,” highlighting the importance of first aid skills in saving lives.
   
• Maximize press release distribution, ensuring positive coverage with no negative information recorded in the media or on social platforms.
   
• Optimize event and communications costs, ensuring effective community outreach.
   
• Demonstrate Sen Media’s integrated communications expertise through strategic consulting, content production, event coordination, and crisis management.
   

Communications Execution

• Strategic media consulting and comprehensive supervision of all activities.
   
• Production of diverse media content: videos, articles, and illustrated materials.
   
• Press release distribution to industry, local, and digital media outlets.
   
• Event coordination, ongoing positive media relations, and crisis preparedness.
   

Media Impact

• Maintained positive media relations, with no negative information reported in the press or on social networks.
   
• 60 event participants.
   
• 100 PR articles published.
   
• 40 social media posts.
   
• Over 600,000 total impressions.
   
• 4,000 positive engagements.
   

The “Small Knowledge, Big Safety” Basic First Aid Skills Project is not only a community education initiative but also a humanitarian journey, spreading life-saving knowledge to every Vietnamese individual and family. Sen Media affirms its pioneering role in press release distribution and integrated communications, contributing to a safer society.