All-New Ford Transit Launched in the Vietnamese Market: A Reliable Business Partner

Context

On July 5, 2024, Ford Vietnam officially introduced the All-New Ford Transit in Hanoi. This event marked a significant turning point in the passenger transport segment in Vietnam, as Ford brought three completely new versions of the Ford Transit – including the 16-seater Trend, the 16-seater Premium, and the 18-seater Premium+. With powerful performance, outstanding fuel efficiency, and high-class amenities, the All-New Ford Transit has set a new standard in the passenger transport industry in Vietnam.

Ford Transit Trend 16-seater, Premium 16-seater, and Premium+ 18-seater

Objectives

• Enhance Product Awareness: Introduce the outstanding features and optimal operating solutions of the Ford Transit to target customers in the transportation industry.
• Make a Mark in the Passenger Transport Segment: Affirm the position of the Ford Transit in the passenger transport vehicle segment.
• Promote the Upfleet Fleet Management Solution: Introduce a new solution to help businesses optimize fleet management, minimize downtime, and improve business efficiency.

Event Implementation

Launch Ceremony of the All-New Ford Transit

Sen Media partnered with Ford Vietnam in developing and implementing a comprehensive communication strategy for this event. Activities included:

• Communication Strategy Consulting: Developing a detailed communication strategy, focusing on the outstanding features of the All-New Ford Transit such as the new 2.3L Diesel engine, 6-speed manual transmission, and the Upfleet fleet management solution.
• Monitoring Communication Activities: Sen Media monitored all communication channels to ensure information about the event was disseminated at the right time and to the right audience.
• Issuing Press Releases: Sen Media issued press releases about the event and the outstanding features of the All-New Ford Transit, while also supporting Ford Vietnam in developing effective communication content.
• Maintaining Media Relations: Sen Media maintained positive relationships with over 250 journalists and reporters, ensuring the event received widespread coverage and media attention.

Message

"All-New Ford Transit – Discover perfection in passenger transport, with advanced technology, outstanding fuel efficiency, and the groundbreaking Upfleet fleet management solution."

Ford Vietnam introduces the Upfleet fleet management solution

Affirming the superior quality and features of the All-New Ford Transit and introducing the Upfleet solution, helping businesses optimize fleet operations, minimize downtime, and improve business efficiency.

Results

• 240 PR Articles on major media channels, helping the event reach a wide audience and the media.
• 120 Social Media Posts, creating strong buzz and attracting attention from the online community.
• 3 Million Reach, helping Ford Vietnam enhance brand and product recognition.
• 600,000 Interactions, demonstrating strong customer interest in the event and the All-New Ford Transit.
• 250 Guests, including journalists, reporters, and customers, attended the event, creating a vibrant atmosphere and in-depth discussions about the product.

The launch event of the All-New Ford Transit was a resounding success, not only generating significant media attention but also increasing awareness of the product and the new solutions that Ford offers. Sen Media is proud to be a strategic partner, contributing to an effective communication strategy that helped Ford score strongly in the Vietnamese market.

Learn more about us at:

Website: http://senmedia.com.vn/

LinkedIn: https://www.linkedin.com/company/sen-media/

Hotline: (+84) 983162088

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