Sen Media Joins Forces with “Ranger For Work” Campaign – Showcasing the Ultimate Work Companion

When work demands durability, flexibility, and reliability – Ford Ranger is always ready to stand by your side. Sen Media is proud to be the perfect partner, helping bring this campaign closer to the public.

Background

As Vietnam’s economy continues to grow, the need for powerful, high-performance vehicles that adapt to various working environments is greater than ever. No matter where the job takes you, the Ford Ranger remains the top choice for those seeking a vehicle that not only supports their work but also asserts their personal style.

To further reinforce this value, the “Ranger For Work” campaign was launched with a clear communication goal: to position the Ranger as the ideal companion for all types of work – from major corporations and traditional craft villages to pioneering individuals.

Campaign Objectives

• Strengthen Ford Ranger’s position as the leading pickup truck for diverse professional needs.
   
• Enhance brand recognition by associating Ford Ranger with the image of a “trusted work companion.”
   
• Tap into emotional storytelling through real-life experiences, building trust and loyalty among potential customers.
   
• Demonstrate Sen Media’s expertise in integrated communication – from strategic consulting and content production to effective media amplification.

Campaign Execution

In the “Ranger For Work” campaign, Sen Media played a comprehensive role in consulting and executing the communications strategy, focusing on promoting Ford Ranger as a reliable work partner. Key actions included:

• Strategic Communication Consulting

Developed an overall communications plan, defined the core message — “Ranger: Your Work Companion” — and selected appropriate communication channels tailored to different target audiences, from businesses and traditional villages to individual professionals.

• Content Production

Created an inspiring and emotional content series, including storytelling videos, PR articles, and social media posts that highlighted real journeys of Ford Ranger users across Vietnam.

• Press Release Distribution

Crafted and distributed press releases to industry media, local newspapers, and digital platforms, ensuring swift and accurate dissemination of campaign information.

• Media Relations Management

Maintained strong relationships with the press throughout the campaign, monitored media coverage, and fostered lasting connections to ensure sustained media visibility.

Communication Impact

Thanks to a synchronized strategy and deeply resonant storytelling, the campaign successfully captured the attention of both the media and target audiences:

• 90 PR articles across online news outlets, industry magazines, and local media
   
• 20 social media posts, sparking vibrant discussions
   
• Over 600,000 total impressions, significantly boosting awareness and brand perception of the Ford Ranger as a “trusted work companion”
   
• 9,000+ engagements, including comments, shares, and positive feedback
   

The “Ranger For Work” campaign was not just a communications initiative – it was a journey celebrating relentless effort and ambition, with the Ford Ranger serving as the bridge and motivation to success. Behind this powerful momentum was the professional expertise and creative spirit of Sen Media.