Context

A pearl blue Subaru BRZ

On March 21, 2022, Motor Image Vietnam officially introduced the All-New Subaru BRZ – the second-generation sports coupe in Vietnam. This was a noteworthy event with the appearance of a sports car delivering a distinctly sporty and powerful driving feel, and especially, enhanced safety with the new Subaru EyeSight technology. This model is not only equipped with advanced safety features but also offers more powerful performance and a sleeker design than ever before, attracting the attention of sports car enthusiasts.

Objectives

• Enhance Product Awareness: Introduce the All-New Subaru BRZ with its powerful performance and superior safety features to customers and the media in Vietnam.
• Make a Mark in the Sports Car Segment: Position the Subaru BRZ as an excellent sports car for speed enthusiasts.
• Promote Advanced Technologies: Bring safety features, such as EyeSight technology, closer to customers, affirming Subaru's consistent focus on the safety of drivers and passengers.

Event Implementation

The interior of a 6-speed automatic Subaru BRZ

• Communication Strategy Consulting: Develop an effective communication strategy, emphasizing the outstanding features of the All-New Subaru BRZ such as its performance, sporty design, and advanced EyeSight safety technology.
• Monitoring Communication Activities: Sen Media monitored communication activities to ensure the event was widely disseminated and the correct message was conveyed to the target audience.
• Issuing Press Releases: Issue detailed press releases about the event and the features of the All-New Subaru BRZ, aiming to convey the strengths of the model to media outlets and customers.

Message

A Subaru BRZ in the rear-wheel drive sports car segment

"All-New Subaru BRZ – The ultimate sports car, delivering a powerful and safe driving experience, with a sleek design and advanced technology."

This message emphasizes the following elements:

• Powerful Performance: With a Boxer engine, 234 PS output, and rear-wheel drive, the BRZ delivers a true sports driving experience.
• Superior Safety: EyeSight technology helps protect the driver and passengers, providing absolute peace of mind.
• Sporty and Modern Design: The All-New Subaru BRZ boasts a distinctly sporty design with aerodynamic details and a powerful look.

Results

The launch event of the All-New Subaru BRZ was a resounding success, delivering impressive communication results:

• 50 PR Articles: PR articles were widely published on major media channels, helping the event gain attention and ensuring accurate product information was conveyed.
• 10 Social Media Posts: Social media posts generated strong interaction from the sports car enthusiast community, helping the event spread quickly.
• 250K Reach: The event reached 250,000 people through PR articles and social media, helping to strengthen Subaru's brand recognition in Vietnam.
• 2K Interactions: Social media posts attracted over 2,000 interactions, reflecting customer interest and satisfaction with the All-New Subaru BRZ.

Learn more about us at:

• Website: http://senmedia.com.vn/
• LinkedIn: https://www.linkedin.com/company/sen-media/
• Hotline: (+84) 983162088