[Sen Media x Toyota] Sen Media – A “Creative Bridge” at the Toyota Dream Car Art Contest

Background
The Toyota Dream Car Art Contest has been held annually in Vietnam since 2011 for students under 15 nationwide, encouraging them to express creative ideas about future mobility. Alongside, Toyota’s scholarship awards support and motivate students to overcome difficulties and excel in their studies.

Program Objectives

• Spread humanistic values, ignite artistic passion and creativity among Vietnamese children.
   
• Build Toyota’s image as a community-oriented brand, always supporting future generations.
   
• Ensure positive media coverage, with no negative information recorded in the press or on social media.
   
• Demonstrate Sen Media’s integrated communications strength through strategic consulting, content production, press release distribution, and media relations.
   

Program Execution

• Content production: Developed articles, visuals, and videos about the contest and scholarship activities, sharing inspiring stories of talent and resilience among children nationwide.
   
• Press release distribution: Provided timely, accurate information to industry and local media outlets.
   
• Media relations: Monitored and updated media coverage, ensuring the contest and Toyota’s social activities consistently received positive, widespread attention.
   

Communication Impact

• 30 PR articles published in the media
   
• 200,000 total impressions
   
• Maintained positive media relations
   
• No negative information recorded in the press or on social media
   

The Toyota Dream Car Art Contest and scholarship award activities not only spread creativity and humanity but also mark a journey of supporting Vietnamese youth on their path to the future. Behind this success is the expertise and dedication of Sen Media.