[Sen Media x Ford Vietnam] Ford Territory Accompanies the 7AM Start Project: A Journey to Inspire Entrepreneurial Spirit

Context
7AM Start is an inspirational video series produced by Travellive Media Group with the support of Ford Vietnam. The project aims to ignite the spirit of entrepreneurship and preserve the cultural heritage embedded within Vietnamese brands. In this journey, the Ford Territory is more than just a means of transportation—it serves as a bridge, bringing audiences closer to bold startup stories of young Vietnamese entrepreneurs where tradition meets innovation to create uniquely distinguished brands.

As the media partner for the campaign, Sen Media played a key role in amplifying the project's spirit and positive message, bringing it closer to the community. Through each entrepreneurial story, Sen Media helped evoke inspiration and emotional connection with viewers.

Ford Territory and 7AM Start honor the heritage spirit within every Vietnamese brand.

Execution Highlights
Sen Media led the end-to-end media planning and execution for the campaign, including:

• Strategic media consultancy: Developed a comprehensive communications strategy anchored on the message aligning with the image of Ford Territory as an SUV for the dynamic generation.
• Media execution and monitoring: Planned content distribution channels, optimized communication timing, and supervised real-time campaign performance.
• Content production: Created tailored media assets for each platform, including PR articles, short videos, social media visuals, and influencer testimonials.
• Press outreach: Issued press releases to reputable media outlets, ensuring message accuracy and broad coverage.

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Ford Territory journeys alongside bold young individuals through inspiring entrepreneurial ventures.

Strong Media Performance Backed by Tangible Results
Sen Media's campaign execution delivered results that exceeded expectations:

• Mantained strong media relations, ensuring Ford Territory's brand presence was consistent, professional, and impacful
• No negative media coverage reported throughout the campaign's duration.
• Communication bufget was optimized for efficiency.

Key Results:

• 10 high-quality PR artcles featured in reputable media outlets
• 40 optimized social media post in both content and visual desgn
• 550,000+ total reach
• 92,000+ engagements

The "Ford Territory x 7AM Start" campaign stands as a testament to Sen Media's capability in managing, supervising and evaluating the effectiveness of long-term communication strategies. We are pround to be a trusted strategic partner, empowering brands to create lasting and powerful media impressions.