Context

On April 11, 2024, Ford Vietnam officially launched two premium versions: the Ford Everest Platinum and the Ford Ranger Stormtrak. This event marks a significant step in redefining the SUV and pickup truck segments in Vietnam. With notable upgrades in exterior design, features, and safety equipment, Ford aims not only to enhance the driving experience but also to affirm its brand with high-class, safe, and advanced vehicle lines.

Ford Everest Platinum: Featuring premium leather interior, a 12.4-inch central screen, a 12-speaker B&O sound system, and front seats with heating and cooling functions, the Everest Platinum offers a luxurious and convenient experience for users.

Ford Ranger Stormtrak: Equipped with a flexible cargo management system, a smooth 10-speed e-Shifter transmission, and powerful 20-inch alloy wheels, the Ranger Stormtrak is the ideal choice for those who love the strength and versatility of a pickup truck.

Message:

Ford redefines the standards of the SUV and pickup truck segments in Vietnam with the Ford Everest Platinum and Ford Ranger Stormtrak models, bringing a perfect combination of power, superior safety, and a luxurious experience. With advanced safety features, modern technology, and sophisticated design, Ford is committed to providing maximum confidence and comfort to customers on every journey.

Objectives

• Enhance awareness and attract the attention of the media and customers towards the two new premium car models.
• Promote the special features and advanced technology of the products, especially the focus on safety and convenience.
• Bring the Ford brand closer to customers, strengthening relationships with the media and the online community.

Event Implementation

Sen Media implemented a comprehensive communication strategy for this event. Specific activities included:

• Communication Strategy Consulting: Developing a clear communication strategy, focusing on the strengths of the products such as safety features, luxurious design, and advanced technology.
• Monitoring Communication Activities: Tracking and coordinating communication activities surrounding the event to ensure the message was conveyed accurately and promptly.
• Issuing Press Releases: Publishing detailed press releases about the event, the new products, and the advantages of the Ford Everest Platinum and Ford Ranger Stormtrak.
• Maintaining Media Relations: Maintaining positive relationships with over 85 journalists and reporters, thereby ensuring PR articles were published widely and promptly.

Results

• Over 150 PR articles were published across media channels, helping to raise awareness of the products and promotional programs.
• Over 40 posts on social media, creating strong interaction and coverage across social platforms.
• Over 3 million reach: The event attracted significant interest from the community and the media, helping to enhance brand recognition.
• 700,000+ interactions: Social media posts attracted over 700,000 interactions, reflecting customer interest and satisfaction.

Learn more about us at:

• Website: http://senmedia.com.vn/
• LinkedIn: https://www.linkedin.com/company/sen-media/
• Hotline: (+84) 983162088